Get more home care clients from Google, and know exactly which ads brought them in.
Most home care agencies can see clicks, calls and form fills in Google Ads. What they can't see is which of those inquiries turned into an actual care client.
So budget goes to whatever gets the most calls, even when those calls are job seekers, price shoppers or families who need a service you don't offer.
I fix that by connecting your ads to the software you already use to track clients. Then you can put your money behind the searches that bring in real clients.
I review your Google Ads and how you track inquiries today, then send a written summary of what I'd change.
I connect Google Ads to your intake or client software, so each new care client can be traced back to the ad that brought them in.
I build and run campaigns around the searches families actually use when looking for care, and cut spend that isn't bringing in clients.
Every month you get a plain-English report on new clients, what they cost, and what I'm changing next.
Search campaigns built around families looking for in-home care in your service area.
Works with the software you already use, like WellSky or AxisCare, so Google Ads knows which inquiries became clients.
Practical advice on the pages your ads send people to and how calls are answered and tracked.
A clear monthly report focused on new clients and cost per client, not vanity metrics.
I charge a flat monthly fee, not a percentage of your ad spend, so I don't earn more when you spend more. You work month-to-month with no long-term contract.
Your Google Ads account stays in your name, with all its data. And you work directly with me, not a junior account manager. I manage Google Ads for healthcare and professional-services businesses.
Get Your Free AuditIt depends on your market and how many new clients you can take on. Many home care agencies start around $1,000–$3,000/month in ad spend. Larger metro areas are more competitive and usually need more. I'll give you a realistic estimate for your area on our first call.
I connect your Google Ads to the software where you already track inquiries and clients, like WellSky or AxisCare, or even a spreadsheet. When an inquiry turns into a client, that gets sent back to Google Ads. Your reports then show clients, not just calls and form fills, and Google can learn to find more people like them.
Yes. Most of my focus is private-duty and non-medical home care, but the same approach works for home health: track which inquiries became patients and put your budget behind the searches that bring them in.
Yes. Google Ads brings in inquiries quickly, and SEO builds steady traffic from families searching for care in your area over time. Many agencies start with ads, then add local SEO once tracking is in place. We can talk through what makes sense for you during the audit.
Most campaigns start producing inquiries within the first 2–4 weeks. The first 60–90 days are mainly for learning which searches turn into clients, and performance usually improves once that data builds up.
I review your current Google Ads account and how you track inquiries and clients today. Then I send you a written summary of what I'd change. It takes about a week, and there's no obligation to work with me afterward.
I'll review your current Google Ads and how you track inquiries and clients, then send you a written summary of what I'd change. No obligation.